Mercedes-Benz

Development of internal sales and Guideline brochures for dealers in the individual markets of the Mercedes-Benz automotive group. The focus here is the issue of brands at the point of sale and in the showroom. The design, vehicle presentation and exhibition systems is set. Under the aspect of a corporate design for the space with modular function, rules were formulated, which should guarantee a uniform design of the sales rooms. Regional conditions and the size of the sales houses had to be considered. In addition to classic vehicles, the MPSII system also includes Smart and AMG. Other Guidlines for AMG and Mercedes Vans Pikups followed.