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Ruf Jugendreisen has a new target group. We were commissioned for the new product, travel from 18 years, to create a name with a corresponding logo and look. The new section was announced at the season ending party. Apart from a corporate design, the main product was a separate catalog and the staging of the promulgation. The development included a corporate design with iconography, films, a teaser campaign, print and online media.
Afterwards I worked on the rebrand of of Ruf Abi Reisen.
ClientRuf JugendreisenServicesArt-Direction