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All new. A new concept bar-bell, which holds the magic in ergonomics and functions. Starting with just a 3D model of the bar-bell, I developed a Corporate Design including the aesthetics of images. As a Start-Up we had to wing some challenges and a big thanks go to Josha Kistner the photographer. This project is still in process and very shortly the bells are available.
FIBO Award winner and ISPO AWARD winner.
ClientYAB FitnessServicesArt-DirectionLinkhttp://www.yab.fitness